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Business
Development: Enhancing Business Operations Through Marketing,
Planning and Transactional Support
KWR professionals
possess a diverse range of business development skills, enhanced
through decades of experience working within large companies,
financial institutions, government agencies and small business
enterprises. This includes a familiarity with the procedures,
requirements and institutional sensibilities of major multinational
corporations and the public sector as well as the entrepreneurial
demands of small closely held firms. Our understanding and
ability to manage within these different milieus and to leverage
off our public/investor relations and promotional expertise
allows our clients substantially higher return and value than
would ordinarily be possible utilizing a more traditional
approach.
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Business Planning, Development
and Support
Successful companies understand the need for an integrated approach
to the business development process. KWR meets this need through
its ability to provide expertise across a wide range of business
functions. We are able to initiate analytical planning that leads
to practical solutions and to provide the flexible hands-on support
needed to achieve meaningful results in competitive, rapidly-changing
markets all over the world.
- KWR helped to launch Asian beer in U.S.
and establish relationships within distributors.
- KWR helped support U.S. launch of a video
arcade machine with annual global sales of $850 million.
- KWR helped to develop marketing and launch
plans for a foreign information service provider.
- KWR staff helped a major U.S. financial
institution launch a new telecommunications finance division within
multiple markets.
- KWR professionals designed a program
to help an export promotion agency showcase companies within a
particular sector in the U.S. market.
- KWR planned marketing launch for an Internet
meta-search engine.
- KWR staff assisted in development of
worldwide launch of major auto parts subsidiary.
- KWR professionals assisted a government-funded
showroom promoting exports from a South Asian nation. This included
evaluating potential, pricing, distribution, promotion & sales
strategies.
- KWR professionals assisted a Southeast
Asian manufacturer producing coconut shell mats and containers
for horticultural seedlings.
- KWR professionals assisted in development
of export promotion strategies; placements in trade exhibitions;
pricing and infrastructure for Caribbean export promotion agency.
- KWR professionals have helped technology,
apparel, hardware, agricultural and other importers to source
product in foreign countries.
- KWR professionals assisted in determination
of market potential of product categories targeted by a donor
agency for their export potential.
Market Entry, Planning
and Support
KWR has substantial experience helping a wide range of companies and
export promotion agencies to effectively plan market entry and product
development strategies. In addition to strategic and planning support,
this includes helping numerous companies to establish distribution
networks and to organize and manage all aspects of appearances at
trade shows and a wide range of promotions and special events oriented
toward business, consumer and specialty markets. Our experience includes
engagements marketing technology, electronics, specialty foods and
beverages, sporting goods, giftware and home furnishings, apparel,
accessories, services and many other industrial and consumer-oriented
product categories.
- KWR helped to launch Asian beer in U.S.
and establish relationships within distributors.
- KWR helped support U.S. launch of a
video arcade machine with annual global sales of $850 million.
- KWR helped to develop marketing and
launch plans for a foreign information service provider.
- KWR helped a U.S. transportation firm
to monitor and evaluate creditworthiness of a foreign maritime
carrier and to develop a strategy to manage their financial exposure
to this firm.
- KWR staff helped a major U.S. financial
institution launch a new telecommunications finance division within
multiple markets.
- KWR professionals designed a program
to help an export promotion agency showcase companies within a
particular sector in the U.S. market.
- KWR planned marketing launch for an
Internet meta-search engine.
- KWR staff assisted in development of
worldwide launch of major auto parts subsidiary.
- KWR professionals assisted a government-funded
showroom promoting exports from a South Asian nation. This included
evaluating potential, pricing, distribution, promotion & sales
strategies.
- KWR professionals assisted a Southeast
Asian manufacturer producing coconut shell mats and containers
for horticultural seedlings.
- KWR professionals assisted in development
of export promotion strategies; placements in trade exhibitions;
pricing and infrastructure for Caribbean export promotion agency.
- KWR professionals have helped technology,
apparel, hardware, agricultural and other importers to source
product in foreign countries.
- KWR professionals assisted in determination
of market potential of product categories targeted by a donor
agency for their export potential.
Licensing and Alliance
Development
The need to initiate outreach and operations that allow a globally-oriented
presence within limited budgetary and organizational resources requires
flexible alliances and arrangements all over the world. This includes
ongoing joint ventures and business relationships as well as short-term
project-oriented sponsorship arrangements. KWR’s established
global network of consultants and business relationships and affiliations
allow it to access support all over the world. Our professionals have
helped numerous corporations, government agencies, non-profit organizations,
publications, and conference organizers, to achieve a wide range of
institutional and commercial objectives.
- KWR helped a foreign photo-sticker machine
manufacturer to develop and negotiate a licensing arrangement
with a U.S. accessory manufacturer, creating an additional profit
center and enhancing sales through the delivery of promotional
and storage media to end-users.
- KWR staff helped a foreign sporting
goods manufacturer to establish a distribution network in the
U.S. including sales representatives, agents, major retails and
specialty outlets.
- KWR has helped numerous multilateral,
bilateral, national and local government agencies to strengthen
their outreach efforts and to conserve budgetary resources through
the development of corporate sponsorships and promotional arrangements
with participating publications, non- profit organizations, community
groups and other targeted entities.
- KWR staff helped an international conference
company to develop sponsorship arrangements and affiliations with
many government agencies, donor agencies, media outlets and business
organizations.
Investor Identification
and Transactional Support
Companies that seek capital in today’s volatile and extremely
competitive market environment require assistance to identify, and
to conduct productive negotiations with, potential investors. KWR
professionals and business affiliates can provide support throughout
the entire transaction process. This includes the development of business
plans and marketing materials, the identification of potential investors,
the structuring of financial terms, assistance in retaining legal,
banking and other support staff and general facilitation of negotiations.
- KWR assisted an Asian telecommunications
company in its efforts to attract foreign investment.
- KWR helped to plan and initiate investment
promotional effort by Asian local government to support multi-billion
dollar infrastructure project.
- KWR organized all facets of investment
initiative to present Asian venture companies to international
portfolio and corporate investors.
- KWR helped foreign information services
provider to develop presentations and strategies to attract outside
investment.
- KWR staff was instrumental in identifying,
and providing support on behalf of, investment opportunity in
Central Europe for newly formed Telecom Finance Division of top-tier
global investment firm.
- KWR advised president of domestic manufacturer
on sale of company. Analyzed financial statements, manufacturing
and retail facility, designed valuation models, prepared transitional
strategies, developed presentation materials for investors/brokers.
- KWR has provided counsel and support
to several foreign venture companies to assist in their capital-raising
efforts.
- KWR has helped to organize several conferences
and training programs to facilitate interactions and transactions
between private equity investors and foreign technology firms.
Internet, Technology
and New Media
The rise of the Internet and new media vehicles have helped to dramatically
transform the way business is conducted in today’s global economy.
KWR professionals have been active in this area for many years. This
includes engagements to help a wide range of corporate and public
sector clients in their efforts to maximize the efficiencies and leverage
that can be obtained through these tools and mediums.
KWR also maintains an extensive e-mail database of global opinion
leaders, which it uses on behalf of its clients. This enables us to
quickly access and disseminate information to targeted journalists,
analysts, investors, lawyers, accountants and other financial and
service professionals, executives, government officials, academics,
non profit and business association managers and other relevant entities
all over the world.
- KWR conducted one of the first studies
on “Utilizing the Internet and New Media Vehicles”
in 1995 to analyze how journalists were making use of this new
medium. This study received substantial recognition and has been
quoted in many articles and studies on this subject.
- KWR staff helped to initiate a global
public relations program to support a training program to provide
telecommunications training to less-developed nations with support
of world’s leading telecommunications companies.
- KWR initiated a marketing and public
relations program to promote the sale of an Internet metasearch
engine.
- KWR helped to organize a marketing outreach
campaign to support a teleconference series designed to familiarize
foreign audiences with technology trends in the U.S.
- KWR enlisted keynote speakers and venture
capitalists, managed media relations and assisted in general development
and promotion of Asia-based international technology-oriented
conference, including exhibitions, investor presentations, workshops
and other targeted events and activities.
For additional information, please
contact:
Keith W. Rabin, President
KWR International, Inc.
Phone +1.212.532.3005
Fax: +1.212.799.0517
E-mail: krabin@kwrintl.com
Website
content © 2001 KWR International |
