To offer international executives, entrepreneurs and investors valuable insights on strategic, marketing, financial and operational aspects of creating and managing successful Internet ventures, Coudert Brothers and eStrategy Group are hosting an interactive teleconference series in which participants will have an opportunity to share insights and ask questions of leading Internet executives from the U.S.

Six Teleconferences will be hosted from April 27-June 22, 2000 at 10:00 A.M. Tokyo time. Each teleconference is one hour in duration, allowing ample time for questions and answers. Simultaneous translation will be made available in English and Japanese.

The fee for participation in all six sessions is US$800 (Yen 80,000) or US$150 (Yen 15,000) for each session separately, payable by check or credit card. All telephone charges are included in the registration fee.

Program and Schedule:

All sessions will be moderated by: Arthur M. Mitchell, Partner and Head of the Japan Practice Group, Coudert Brothers (http://www.coudert.com/practice/japantop.htm). A guide to developing joint ventures for dot.coms in Japan can be accessed at: (http://www.coudert.com/practice/jointventuredotcom.htm) Session 1: Thursday, May 11, 2000

Topic: "THE CUSTOMER EXPERIENCE" What are the latest tools for managing relationships with your customers on the Internet?

Speaker: Erik Rydholm, Chief Operating Officer, The Motley Fool, Inc. (http://www.fool.com)

Session 2: May 18, 2000

Topic: "SUCCESSFUL BUSINESS APPLICATIONS ON THE INTERNET: BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER" A review of industry categories that are performing well on the Internet.

Speaker: Henry J. Nasella, Chairman, CEO & Co-Founder, Online Retail Partners LLC (http://www.onlineretailpartners.com)

Session 3: Thursday, May 25, 2000

Topic: "BRANDING IN THE DIGITAL ERA" What are the latest branding strategies being utilized on the Internet and how are brick and mortar companies leveraging their brands to build a strong online presence?

Speaker: Louis Sagar, President, Louis Sagar, Inc. (http://www.LouisSagar.net)

Session 4: Thursday, June 8, 2000

Topic: "BUILDING A B-WEB? WHAT IS YOUR BUSINESS MODEL?" How is the Internet changing the definition of business and what are some examples of the new business models for the digital era?

Speaker: Stuart Woodring, Vice President of Research, Forrester Research, Inc. (http://www.forrester.com)

Session 5: Thursday, June 15, 2000

Topic: "THE TARGET CUSTOMER" How to identify key markets and position your company to reach those markets via the Internet.

Speaker: John Curran, Executive Vice President, iVillage, Inc. (http://www.ivillage.com) Session 6: Thursday, June 22, 2000

Topic: "RAISING CAPITAL TO GO PUBLIC" A review of the latest techniques and means to position a company to raise capital and go public.

Speaker: Steven Umlauf, Executive Director, Morgan Stanley Japan, Ltd. (http://www.msdw.com)

Coudert Brothers, America's first international law firm, is a pioneer in the globalization of the practice of law. It is a market leader, with almost 700 lawyers providing sophisticated, high quality legal services on an unrivalled scale through our network of 29 offices in 16 countries around the world.

eStrategy Group develops Internet-related educational programs worldwide, with a special focus on Japan and the United States. The founders of eStrategy Group have extensive experience developing well-researched, comprehensive events that meet the needs of executives in a variety of professional areas, including information technology and healthcare.

For additional program and registration information in English, please visit: http://www.coudert.com/stories/lessonssilicon.htm

For additional program and registration information in Japanese, please visit: http://www.hns.ne.jp/coudert_brothers

CONTACT: KWR International, Inc.
Mr. Keith W. Rabin
Tel: (U.S.) 212/532-3005
Fax: 212/532-3345
Email: krabin@kwrintl.com
or
Kyodo Advertising
Mr. Jun Yamada
Tel: (Japan) 06-6356-3838
Fax: (Japan) 06-6356-2145
Email: jjyamada@aol.com