Kenko Soft Tennis Highlighted at Florida Festival last Month

Tokyo, Japan - April 15, 2008 - Nagase Kenko Corporation (NKC) is please to announce the demonstration of its new Kenko Soft Tennis product line to thousands of South Florida residents and guests during the recent Hatsume Fair, held last month at the Morikami Museum and Japanese Gardens in Delray Beach. Held each year in celebration of the first bud of spring, the Hatsume Fair transforms the normally peaceful Morikami Park into a unique Japanese spring festival. It features four stages with continuous entertainment including taiko drummers, Japanese tea ceremony, flower arranging, martial arts, bonsai and origami demonstrations.

This year attendees were offered a chance to play the Japanese sport of Soft Tennis. It is played with a soft tennis racket -- lighter than a traditional tennis racket -- and a soft tennis ball (an inflatable soft rubber ball) on a makeshift court. A portable net was set up, and a group of instructors offered guidance to those who wanted to try their hand at the sport.

"South Florida has served as a test market since we launched Soft Tennis into the Americas about a year ago and we are very pleased by the strong interest we are seeing among consumers, coaches as well as those within the sporting goods industry," noted Yasuhiko Nagase, Executive Vice President of Nagase Kenko Corporation, "What is most encouraging is the view this game complements real tennis -- offering an opportunity to improve skills and to participate in a fun family activity that is not hard to learn since speed and performance can be adjusted by air pressure -- unlike a standard felt covered tennis ball. As a result we are now reaching out to dealers and other individuals and organizations who can help us to roll this sport out across the United States, Canada and Latin America."

CLICK HERE to view a photo album of NKC soft tennis demonstrations at the recent Hasume Fair in South Florida.

For more information on Soft Tennis, NKC, products, services and sports marketing programs, please visit http://www.kenkosofttennis.com.

You can also view an introductory video at Soft Tennis Video, place orders online, or contact the representative indicated below.·

About Soft Tennis

Whether you are a beginner, highly skilled, or somewhere in between. man or women, adult or child, senior or junior, fast or slow, tall or short, tennis player or not, Soft Tennis is for YOU.

Originating in Asia in the 1870's, Soft Tennis has become the choice version of tennis for about 40% of players in Japan. It is also becoming increasingly popular in other areas of the world. A slowed down and more strategic version of the game, Soft Tennis emphasizes longer rallies and a more exciting performance that is accessible to every age and ability level right from the very first serve.

The key to Soft Tennis is the use of an inflatable soft, rubber ball. Unlike the standard felt-covered version, the pressure can be adjusted. Players can speed up or slow down the game to suit their ability and training objectives. Its composition also makes it more difficult to generate as much force when hitting the ball. This keeps the ball on the court. The result is longer rallies and a focus on cardiovascular fitness, hand-eye coordination, ball placement and footwork. Soft Tennis offers a game and learning tool that can be rapidly mastered by beginners, but which challenges even the most accomplished player. That is why Soft Tennis is gaining a following both by experienced players and teachers who view it as a training aid, as well as players who enjoy the sport on its own.

About Nagase Kenko Corporation

Headquartered in Tokyo, Japan, Nagase Kenko Corporation is a leading global sporting goods manufacturer whose Air Safety Baseball&trade is used by youth leagues on every continent. It presently employs a staff of over 250 individuals around the world. It maintains four Japanese manufacturing facilities and three regional sales offices in Osaka, Fukuoka and Hokkaido. In addition, it maintains an extensive network of agents, distributors and representatives who help to manage its sales and marketing and promotional activities around the world.

Keith W. Rabin
KWR International, Inc.
email: kenko@kwrintl.com
tel./fax +1-212-532-3005/+1-212-685-2413

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