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Kenko Soft Tennis to be Featured at Indianapolis Tennis Championships - July 14 - 20, 2008
 Tokyo, Japan - July 1, 2008 - Nagase Kenko Corporation is pleased to announce the demonstration of its new Kenko Soft Tennis product line to thousands of players, fans and industry representatives during the upcoming Indianapolis Tennis Championships Presented by Lilly on July 14- 20, 2008. This event will be held in the Indianapolis Tennis Center, a state-of-the-art 13-acre tennis complex with seating for 8,500.
 A partner of this year's event, Nagase Kenko will host an exhibition space in which attendees can familiarize themselves with the Japanese sport of Soft Tennis -- which is played with a soft inflatable rubber ball and a lighter racket. In addition to product demonstrations, instructors will offer guidance to those who want to learn about the sport. In addition, starter kits and ordering information will be made available to those that would like to purchase Soft Tennis products.
 This year's Championships will feature 2007 Finalist Canadian Frank Dancevic, Spaniard Feliciano Lopez, and Japanese teen sensation Kei Nishikori, who will join James Blake, Andy Murray, Dmitry Tursunov and others in world class competition. Past players include many of the world's greats, with Jimmy Connors, Bjorn Borg, Arthur Ashe, Ivan Lendl, Andres Gomez and Jose-Luis Clerc being just a few of the many who have played at this event. The Indianapolis Tennis Championships Presented by Lilly has also been named "Tournament of the Year" by players on the ATP tour a record 11 times - for 10 consecutive years in 1988- 1997 and in 2001. Sponsors include Lilly, American Express, Mercedes Benz, Evian, Olympus, American Airlines and Westin Hotels & Resorts, National City Bank, Valspar, MassMutual Financial Group and Coca-Cola.
 "Two years ago we launched Soft Tennis in the US and are now pleased to showcase the sport within one of the world's most prestigious tennis events," noted Yasuhiko Nagase, Executive Vice President of Nagase Kenko Corporation, "Attendees will be able to see and touch the product -- experiencing first hand the training benefits and enjoyment that can be obtained by adjusting speed and performance through changes in air pressure within a Soft Tennis ball."
"The Indianapolis Tennis Championships attracts a national audience and represents a natural next step from the local promotions Nagase Kenko has been conducting across the US for the past two years," stated Jamie Jeschke, Manager of Markwort Sporting Goods Company, a distributor of Nagase Kenko products. "This will help to expand awareness of the game among both players as well as the industry representatives who can help to establish a national dealer base."
For more information on Soft Tennis, NKC, products, services and sports marketing programs, please visit http://www.kenkosofttennis.com.
You can also view an introductory video at Soft Tennis Video, place orders online, or contact the representative indicated below.·
 About Soft Tennis
Whether you are a beginner, highly skilled, or somewhere in between. man or women, adult or child, senior or junior, fast or slow, tall or short, tennis player or not, Soft Tennis is for YOU.
Originating in Asia in the 1870's, Soft Tennis has become the choice version of tennis for about 40% of players in Japan. It is also becoming increasingly popular in other areas of the world. A slowed down and more strategic version of the game, Soft Tennis emphasizes longer rallies and a more exciting performance that is accessible to every age and ability level right from the very first serve.
The key to Soft Tennis is the use of an inflatable soft, rubber ball. Unlike the standard felt-covered version, the pressure can be adjusted. Players can speed up or slow down the game to suit their ability and training objectives. Its composition also makes it more difficult to generate as much force when hitting the ball. This keeps the ball on the court. The result is longer rallies and a focus on cardiovascular fitness, hand-eye coordination, ball placement and footwork. Soft Tennis offers a game and learning tool that can be rapidly mastered by beginners, but which challenges even the most accomplished player. That is why Soft Tennis is gaining a following both by experienced players and teachers who view it as a training aid, as well as players who enjoy the sport on its own.
About Nagase Kenko Corporation
Headquartered in Tokyo, Japan, Nagase Kenko Corporation is a leading global sporting goods manufacturer whose Air Safety Baseball&trade is used by youth leagues on every continent. It presently employs a staff of over 250 individuals around the world. It maintains four Japanese manufacturing facilities and three regional sales offices in Osaka, Fukuoka and Hokkaido. In addition, it maintains an extensive network of agents, distributors and representatives who help to manage its sales and marketing and promotional activities around the world.
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