Kenko Soft Tennis Highlighted at 2008 Indianapolis Tennis Championships

Tokyo, Japan - August 25, 2008 - Nagase Kenko Corporation is pleased to announce the successful introduction of its new Kenko Soft Tennis product line to thousands of players, fans and industry representatives during the recent Indianapolis Tennis Championships Presented by Lilly on July 14- 20, 2008. This event was held in the Indianapolis Tennis Center, a state-of-the-art 13-acre tennis complex with seating for 8,500. Activities included:

7/14/08 Kid's Day On Court Demonstration

Approximately 80 participants rotated through two courts in about 1 ½ hours. Their abilities ranged from a four year old beginner to a 16 year old advanced player. The feedback was extremely favorable and many did not want to leave when their turn was over.

7/15/08 Vendor Booth Showing Kenko Soft Tennis Products

The Kenko booth was located outdoors next to the Stadium Court and the most common question asked was, "What is Soft Tennis?" While many people were initially skeptical - once they entered an open area next to the booth and were able to volley by themselves -- they became far more interested. This included substantial interest from visiting dealers, including an order from one of the largest tennis clubs in the country for use in their clinics and pro shop.

7/18/08 On-Court Soft Tennis Demonstration

Kenko took over a tennis court to expose the sport to people of all ages. It was busy the whole time and many people asked where they could purchase the product.

7/19/08 Exhibition Booth (Semifinals)

During the semi-finals Kenko held discussions with visiting pros from Indiana, Illinois, Missouri, and Ohio to brief them on how they could use soft tennis in clinics within their area.

7/14 - 7/20 Promotion During Featured Matches

Each day during featured matches, Kenko invited fans and other spectators to visit its booth to experience the game of Soft Tennis. Kenko's Soft Tennis logo could be seen on the Video scoreboard and balls were hit into the audience and introductory kits awarded to whomever caught it.

This year's Championships featured 2008 Champion Gilles Simon, James Blake, Tommy Haas, Fabrice Santoro, Sam Querry, Dmitry Tursunov and others in world class competition. Past players included many of the world's greats, with Jimmy Connors, Bjorn Borg, Arthur Ashe, Ivan Lendl, Pete Sampras, Jim Courier, John McEnroe, Andy Roddick, Andres Gomez and Jose- Luis Clerc being just a few of the many who have played at this event. The Indianapolis Tennis Championships Presented by Lilly has been named "Tournament of the Year" by players on the ATP tour a record 11 times - for 10 consecutive years in 1988- 1997 and in 2001. Sponsors include Lilly, American Express, Mercedes Benz, Evian, Olympus, American Airlines and Westin Hotels & Resorts, National City Bank, Valspar, MassMutual Financial Group and Coca-Cola.

"We are extremely pleased by this opportunity to showcase Soft Tennis at the world-famous Indianapolis Tennis Championships after organizing local, grass-roots festivals across the U.S. over the past two years," noted Yasuhiko Nagase, Executive Vice President of Nagase Kenko Corporation, "The positive reaction among players of all ages and abilities exceeded our expectations - not only from its value as a training tool but also due to their enjoyment of the game."

"Soft Tennis has a long history in Japan, yet is only now starting to gain traction in the US," stated Jamie Jeschke, Manager of Markwort Sporting Goods Company, a distributor of Nagase Kenko products. "We are always looking for opportunities such as the Indianapolis Tennis Championships which help us to expand awareness of the game and to develop a national dealer base and look forward to doing more of these events moving forward."

For more information on Soft Tennis, NKC, products, services and sports marketing programs, please visit http://www.kenkosofttennis.com.

You can also view an introductory video at Soft Tennis Video, place orders online, or contact the representative indicated below.

About Soft Tennis

Whether you are a beginner, highly skilled, or somewhere in between. man or women, adult or child, senior or junior, fast or slow, tall or short, tennis player or not, Soft Tennis is for YOU.

Originating in Asia in the 1870's, Soft Tennis has become the choice version of tennis for about 40% of players in Japan. It is also becoming increasingly popular in other areas of the world. A slowed down and more strategic version of the game, Soft Tennis emphasizes longer rallies and a more exciting performance that is accessible to every age and ability level right from the very first serve.

The key to Soft Tennis is the use of an inflatable soft, rubber ball. Unlike the standard felt-covered version, the pressure can be adjusted. Players can speed up or slow down the game to suit their ability and training objectives. Its composition also makes it more difficult to generate as much force when hitting the ball. This keeps the ball on the court. The result is longer rallies and a focus on cardiovascular fitness, hand-eye coordination, ball placement and footwork. Soft Tennis offers a game and learning tool that can be rapidly mastered by beginners, but which challenges even the most accomplished player. That is why Soft Tennis is gaining a following both by experienced players and teachers who view it as a training aid, as well as players who enjoy the sport on its own.

About Nagase Kenko Corporation

Headquartered in Tokyo, Japan, Nagase Kenko Corporation is a leading global sporting goods manufacturer whose Air Safety Baseball&trade is used by youth leagues on every continent. It presently employs a staff of over 250 individuals around the world. It maintains four Japanese manufacturing facilities and three regional sales offices in Osaka, Fukuoka and Hokkaido. In addition, it maintains an extensive network of agents, distributors and representatives who help to manage its sales and marketing and promotional activities around the world.

Keith Rabin
KWR International, Inc.
email: kenko@kwrintl.com
tel./fax +1-212-532-3005/+1-212-685-2413