10:00-10:30 - REGISTRATION

10:30-10:40 - WELCOME Young Man Kim - President, KOCHAM

10:40-11:00 - OVERVIEW Keith W. Rabin - President, KWR International, Inc.

11:00-12:00 - PANEL DISCUSSION: Korean Industry: Kook-Hyun Chang - Executive Director, Federation of Korean Industries New York Office

Business Government and Academia: Macro Perspective: Bruce Nussbaum - Editorial Page Editor, Business Week

Trade and Industry: Micro Perspective: Nancy Linn Patton - Deputy Assistant Secretary of Commerce for Asia and the Pacific, International Trade Administration, U.S. Department of Commerce

General Public and Media: Michael Harrison - Editor/Publisher, TALKERS Magazine

Moderator: Julian Weiss - Executive Director, Washington Roundtable for the Asia-Pacific Press

12:00- 2:00 - LUNCHEON Participants will discuss issues related to Korea's public image over lunch. After meal, discussion leaders from each table will highlight conversation at their table.

Discussion Leaders: Kwangrip Byun - Executive Director, KOCHAM Robert F. Grealy - Director, International Relations, Asia Pacific, The Chase Manhattan Bank Greg Rushford - Editor/Publisher, The Rushford Report Peter Halasz - Counsel, Skadden, Arps, Slate, Meagher & Flom Jeong-Ho Roh - Asst. Director, Center for Korean Legal Studies, Columbia University Dongpyo Yang, Partner, Deloitte & Touche Tony Emerson, Senior Writer, Newsweek

2:00- 4:00 - FOLLOW-UP MEETINGS Seminar activities will conclude following the luncheon discussion, however space will be made available for follow- up meetings until 4:00.