Business Development: Enhancing Business Operations Through Marketing, Planning and Transactional Support

KWR professionals possess a diverse range of business development skills, enhanced through decades of experience working within large companies, financial institutions, government agencies and small business enterprises. This includes a familiarity with the procedures, requirements and institutional sensibilities of major multinational corporations and the public sector as well as the entrepreneurial demands of small closely held firms. Our understanding and ability to manage within these different milieus and to leverage off our public/investor relations and promotional expertise allows our clients substantially higher return and value than would ordinarily be possible utilizing a more traditional approach.





Business Planning, Development and Support

Successful companies understand the need for an integrated approach to the business development process. KWR meets this need through its ability to provide expertise across a wide range of business functions. We are able to initiate analytical planning that leads to practical solutions and to provide the flexible hands-on support needed to achieve meaningful results in competitive, rapidly-changing markets all over the world
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  • KWR helped to launch Asian beer in U.S. and establish relationships within distributors.
  • KWR helped support U.S. launch of a video arcade machine with annual global sales of $850 million.
  • KWR helped to develop marketing and launch plans for a foreign information service provider.
  • KWR staff helped a major U.S. financial institution launch a new telecommunications finance division within multiple markets.
  • KWR professionals designed a program to help an export promotion agency showcase companies within a particular sector in the U.S. market.
  • KWR planned marketing launch for an Internet meta-search engine.
  • KWR staff assisted in development of worldwide launch of major auto parts subsidiary.
  • KWR professionals assisted a government-funded showroom promoting exports from a South Asian nation. This included evaluating potential, pricing, distribution, promotion & sales strategies.
  • KWR professionals assisted a Southeast Asian manufacturer producing coconut shell mats and containers for horticultural seedlings.
  • KWR professionals assisted in development of export promotion strategies; placements in trade exhibitions; pricing and infrastructure for Caribbean export promotion agency.
  • KWR professionals have helped technology, apparel, hardware, agricultural and other importers to source product in foreign countries.
  • KWR professionals assisted in determination of market potential of product categories targeted by a donor agency for their export potential.



Market Entry, Planning and Support

KWR has substantial experience helping a wide range of companies and export promotion agencies to effectively plan market entry and product development strategies. In addition to strategic and planning support, this includes helping numerous companies to establish distribution networks and to organize and manage all aspects of appearances at trade shows and a wide range of promotions and special events oriented toward business, consumer and specialty markets. Our experience includes engagements marketing technology, electronics, specialty foods and beverages, sporting goods, giftware and home furnishings, apparel, accessories, services and many other industrial and consumer-oriented product categories.
  • KWR helped to launch Asian beer in U.S. and establish relationships within distributors.
  • KWR helped support U.S. launch of a video arcade machine with annual global sales of $850 million.
  • KWR helped to develop marketing and launch plans for a foreign information service provider.
  • KWR helped a U.S. transportation firm to monitor and evaluate creditworthiness of a foreign maritime carrier and to develop a strategy to manage their financial exposure to this firm.
  • KWR staff helped a major U.S. financial institution launch a new telecommunications finance division within multiple markets.
  • KWR professionals designed a program to help an export promotion agency showcase companies within a particular sector in the U.S. market.
  • KWR planned marketing launch for an Internet meta-search engine.
  • KWR staff assisted in development of worldwide launch of major auto parts subsidiary.
  • KWR professionals assisted a government-funded showroom promoting exports from a South Asian nation. This included evaluating potential, pricing, distribution, promotion & sales strategies.
  • KWR professionals assisted a Southeast Asian manufacturer producing coconut shell mats and containers for horticultural seedlings.
  • KWR professionals assisted in development of export promotion strategies; placements in trade exhibitions; pricing and infrastructure for Caribbean export promotion agency.
  • KWR professionals have helped technology, apparel, hardware, agricultural and other importers to source product in foreign countries.
  • KWR professionals assisted in determination of market potential of product categories targeted by a donor agency for their export potential.





Licensing and Alliance Development

The need to initiate outreach and operations that allow a globally-oriented presence within limited budgetary and organizational resources requires flexible alliances and arrangements all over the world. This includes ongoing joint ventures and business relationships as well as short-term project-oriented sponsorship arrangements. KWR’s established global network of consultants and business relationships and affiliations allow it to access support all over the world. Our professionals have helped numerous corporations, government agencies, non-profit organizations, publications, and conference organizers, to achieve a wide range of institutional and commercial objectives.

  • KWR helped a foreign photo-sticker machine manufacturer to develop and negotiate a licensing arrangement with a U.S. accessory manufacturer, creating an additional profit center and enhancing sales through the delivery of promotional and storage media to end-users.
  • KWR staff helped a foreign sporting goods manufacturer to establish a distribution network in the U.S. including sales representatives, agents, major retails and specialty outlets.
  • KWR has helped numerous multilateral, bilateral, national and local government agencies to strengthen their outreach efforts and to conserve budgetary resources through the development of corporate sponsorships and promotional arrangements with participating publications, non- profit organizations, community groups and other targeted entities.
  • KWR staff helped an international conference company to develop sponsorship arrangements and affiliations with many government agencies, donor agencies, media outlets and business organizations.





Investor Identification and Transactional Support

Companies that seek capital in today’s volatile and extremely competitive market environment require assistance to identify, and to conduct productive negotiations with, potential investors. KWR professionals and business affiliates can provide support throughout the entire transaction process. This includes the development of business plans and marketing materials, the identification of potential investors, the structuring of financial terms, assistance in retaining legal, banking and other support staff and general facilitation of negotiations.
  • KWR assisted an Asian telecommunications company in its efforts to attract foreign investment.
  • KWR helped to plan and initiate investment promotional effort by Asian local government to support multi-billion dollar infrastructure project.
  • KWR organized all facets of investment initiative to present Asian venture companies to international portfolio and corporate investors.
  • KWR helped foreign information services provider to develop presentations and strategies to attract outside investment.
  • KWR staff was instrumental in identifying, and providing support on behalf of, investment opportunity in Central Europe for newly formed Telecom Finance Division of top-tier global investment firm.
  • KWR advised president of domestic manufacturer on sale of company. Analyzed financial statements, manufacturing and retail facility, designed valuation models, prepared transitional strategies, developed presentation materials for investors/brokers.
  • KWR has provided counsel and support to several foreign venture companies to assist in their capital-raising efforts.
  • KWR has helped to organize several conferences and training programs to facilitate interactions and transactions between private equity investors and foreign technology firms.






Internet, Technology and New Media

The rise of the Internet and new media vehicles have helped to dramatically transform the way business is conducted in today’s global economy. KWR professionals have been active in this area for many years. This includes engagements to help a wide range of corporate and public sector clients in their efforts to maximize the efficiencies and leverage that can be obtained through these tools and mediums.

KWR also maintains an extensive e-mail database of global opinion leaders, which it uses on behalf of its clients. This enables us to quickly access and disseminate information to targeted journalists, analysts, investors, lawyers, accountants and other financial and service professionals, executives, government officials, academics, non profit and business association managers and other relevant entities all over the world.
  • KWR conducted one of the first studies on “Utilizing the Internet and New Media Vehicles” in 1995 to analyze how journalists were making use of this new medium. This study received substantial recognition and has been quoted in many articles and studies on this subject.
  • KWR staff helped to initiate a global public relations program to support a training program to provide telecommunications training to less-developed nations with support of world’s leading telecommunications companies.
  • KWR initiated a marketing and public relations program to promote the sale of an Internet metasearch engine.
  • KWR helped to organize a marketing outreach campaign to support a teleconference series designed to familiarize foreign audiences with technology trends in the U.S.
  • KWR enlisted keynote speakers and venture capitalists, managed media relations and assisted in general development and promotion of Asia-based international technology-oriented conference, including exhibitions, investor presentations, workshops and other targeted events and activities.




For additional information, please contact:

Keith W. Rabin, President
KWR International, Inc.
Phone +1.212.532.3005
Fax: +1.212.799.0517
E-mail:










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