Senior Consultant – Japanese Business Development
MacDonald serves as a Tokyo-based senior consultant liaison at
KWR International, Inc. (KWR); a firm specializing in the delivery
of research, communications, business development, strategic alliance,
consulting and advisory services to public and private sector clients.
Drawing on his extensive experience in Japanese business development,
sales, marketing and strategic planning, Mr. MacDonald helps KWR
clients to establish and develop their strategic business with
Japanese companies. He also actively assists Japanese firms in
their efforts to attract foreign investors and business partners
and to expand into overseas markets.
Prior to joining KWR, Mr. MacDonald established and served
as President of Saizen Marketing, a Tokyo-based business
and marketing development
consultancy that helped US companies increase market share
in Japan (later sold to a former vice-chairman from one of
industrial conglomerates). At Saizen, Mr. MacDonald helped establish
and edit two Japanese magazines, including Japan’s
first monthly alternative health magazine. Publishing work
arranging for US business authors to be published and promoted
Mr. MacDonald also has extensive experience in Japanese legal issues
pertaining to corporate governance, company law, and intellectual
property, as well as approval of US health products for sale in
the Japan market.
Before establishing Saizen, Mr. MacDonald was a top-ranked
sales representative for a US-based direct marketing company,
it to successfully break into the Japan market. During these
years Mr. MacDonald developed a deep understanding of Japanese
behavior. Recent sales-related activity has included training
the national sales force at the Japanese arm of one of the
respected hi-tech companies.
Mr. MacDonald most recently served as start-up CEO of MPSS
Ltd, a Tokyo hi-tech company that partnered with a Japanese
conglomerate to produce a digital payments prototype. Mr.
MacDonald co-invented and filed related business model patents
to senior management at some of the USA’s largest companies
as well as negotiated with Venture Capital firms in New York
and Silicon Valley.
Mr. MacDonald is continually focused on finding ways to improve
operations while driving a company’s growth through
communicating its strategic vision and creating a strong
Mr. MacDonald is fluent in written and spoken Japanese, and is
originally from New Zealand. He holds a Bachelor of Commerce degree
in Management from Otago University (New Zealand).
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